AVERY is a curated experience
It is an immersive space on beauty. Distant from fashion trends and preconceived design codes, AVERY develops and proposes a unique and atypical experience in niche perfumery, objects and accessories that epitomise rarity. The space is a true gallery where one can encounter new experiences in an avant-garde perfumery that dialogues with the works of artists and designers, of new talents and true intellectuals.
AVERY proposes the value, not the brand. AVERY was born in Avery Row, London in 2010, just a few meters from New Bond Street in a contemporary atmosphere immersed in a chiaroscuro Dutch landscape. Soon to follow were Modena, in an old atelier with elegant and sophisticated Italian lightness; colourful New Orleans in an art gallery located in an old building opposite the new museum of contemporary art. The AVERY concept that changes and varies adopting elements of the places and the cultures it meets, like the opened in Corso Como, Milan, in the most active and dynamic part of the city. It is yet another space of high experimentation matching works of arts together with unique fabrics, pyrex and marble boules, antique pieces and avant-garde visions. The recent openings include the AVERY Perfume Gallery inside Exclesior in Milan, that houses a space of 2000 square feet
AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group) introduce a fully olfactory concept, presented in a setting of high aesthetic contrasts and playful sophistication that makes its debut online with an innovative e-commerce platform. AVERY’s carefully selected collections include a range of rare and unique brands, from perfumes to cosmetics. It's an engaging experience dedicated to all beauty's enthusiasts and scent connoisseurs.