Santa Eulalia, the storied fashion boutique and atelier, opened in the heart of Las Ramblas in Barcelona in 1843. Today it’s located in the elegant Passeig de Gracia neighbourhood, and its sophisticated expertise withmen’s and women’s high-end fashion and accessories brand is going further. Beginning next season, Santa Eulalia will launch its first eponymous fragrance collection in collaboration with Intertrade, dedicated to its passionate fans, the globetrotters and fashion connoisseurs from all over the world. It’s an invitation to live fully, with aesthetic and olfactory sensations combining for a harmonious experience. Named in honour of the patron saint of Barcelona, Santa Eulalia is one of the oldest stores in Spain with over 170 years of history, and it was one of the first fashion shops to include an on-site tailor for bespoke orders, with 150 square meters of dedicated floor space. A blend of old and new, it’s a discreet temple of luxury- discreet because the concept store rejects ostentation, and because it’s what Catalan people prefer, as well as a new generation of fashion lovers. With a local vision and global aspirations, Santa Eulalia has found the ideal partner in Intertrade Group. A sharedpassion for creating an aesthetic and olfactorysensation has yieldedfour fragrances representing four moods, four feelings, four contemplations of the world, four perfumed itineraries that pay homage to the Catalan capital using a distinctive choice of ingredients;four expressions of the soul, energy, and warmth of an extraordinary city. The fragrances are enclosed in a minimalist treasure box created by the graphic designer Mario Eskenazi, lover of typography and a master of modern design.
The impression of an early morning breeze with its pure and elegant freshness, with
the embrace of the city’s light seaborne wind overtaking the senses... a heady wave of
perfumed flowers paired with an unusualtouch of valerian, noted for its relaxing properties,
combined with vanilla, sandalwood, orchid, jasmine, and delicate lilly of the valley