Diane Pernet Paris
In Pursuit of Magic - Parfum
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The journey leading to the creation of the Diane Pernet Paris perfume collection has taken over two years and marks a new chapter for both partners. Triggered by a surreptitious encounter between Diane Pernet and Celso Fadelli, Ceo of Intertrade Group, the collaboration has since blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition. A fashion insider and global style icon, Diane Pernet can be spotted instantly by her enigmatic look. Committed to a steadfast personal style, she dresses in sheaths of black and is shrouded by a headpiece faintly reminiscent of a mantilla topped off with signature sunglasses which veil the eyes. This unique approach to her own wardrobe has carried over into the “shaded view” that Diane pursues in both her personal life and in her career. The Intertrade team of master perfumers laboured intensely with Diane before finding the ultimate combination of ingredients to immortalise her sense of style in perfume. Each of the four one-of-a-kind scents (To Be Honest, Wanted, In Pursuit of Magic and Shaded) in the collection captures an intimate aspect of Diane Pernet’s persona through vivid vignettes and narratives. The sleek design of the bottle is adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci.
In Pursuit of Magic makes you feel as if you’ve entered a familiar yet parallel world. Standing atop a hillside temple, time is lost in a moment of sensory overload. The refreshing citrus air simultaneously invigorates and purifies you. Tart, clean, intense, restored and protected.