Unscent - Love Magic Potions @ Madison Absolute Beauty
Love for beauty, love for perfume, what a perfect encounter. Intertrade Group and its haut de gamme fragrances, present in Bucharest the ultimate olfactory adventure: LOVE MAGIC POTIONS, a perfume concept created by CelsoFadelli, Ceo of Intertrade. An overwhelming project involving eight of the greatest international noses, committed to create the scent of passion that had a huge success in Florence at PITTI FRAGRANZE 2014 (12-14 September 2014) and during South African Fashion Week. Eight noses developed 8 unique, exclusive love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Potions that have nothing to do with existing perfumes or ranges already available and that will possibly become a capsule collection. Powerful fragrances that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito. The exclusive location of Casa Presei Casa Presei Libere (The House of the Free Press), a fascinating Soviet’s style, will host 3 days of scents discovery where to get captivated by the luxurious essences of the brands present in Madison Absolute Beauty shops: Acqua di Stresa and its Mediterrenean fragrances, Agonist and the sensations of Scandinavian atmospheres, the powerful notes of Boadicea the Victorious fragrances, the scents dedicated to the legendary Celtic Queen, vital saps and blood aromas for Blood Concept, the four souls of the global fashion icon Diane Pernet, the classical decadence of Venice in the notes of Re Profumo, inspirations and paths in life translated by Roads whose creator is Danielle Ryan, East meets West with the essences and nectars of SoOud.
This project finds its evolution in all the Avery concept stores, where you can allow yourself to be guided toward the ideal perfume, assuming that it truly exists, crossing bounds that take us beyond simple fragrances, into an aesthetic of beauty that involves all our senses.