Unscent - Love Magic Potions @ South African Fashion Week A/W 2015
After the huge success of UNSCENT 2014 – LOVE MAGIC POTIONS at Pitti Fragranze, Intertrade will take it olfactory art project to South African Fashion Week from today until 18th of October. The 8 one-off love potions are a multi-sensory voyage of seduction that becomes a brand new experience. This unique project involving eight of the greatest international noses committed to finding the ultimate scent of love will later become a limited edition collection of fragrance available in all Avery stores worldwide. The concept was conceived by Celso Fadelli, a project that explores the fragrance of passion. The company’s signature conceptual UNSCENT installations are a strong presence: the special olfactory glass boules that are used in all of our stores will guide the public to savour the scents and all their overwhelming sensations.
“Scent is the most important sense in memory creation and experience. Our sense of smell is unique and mysterious and is a fundamental aspect of love, life and desire. We are delighted to have the opportunity to bring this exhilarating interactive experience to South Africa for the first time though our association with South African Fashion Week,” Fadelli says. The installation will also introduce the new perfumery ideas from its top brands selection and the latest scents unveiled at Pitti Fragranze.