A Lab On Fire
What We Do In Paris Is Secret - Parfum
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A Lab On Fire is a limited-production fragrance house shrouded in the mystery and genius of brilliant collaborations with the brightest talents in the perfume industry. Each contemporary fragrance is designed by a famous nose with the highest quality and freshness, evoking ingenuity and refinement. Package designs emphasize simplicity with an industrial chic aesthetic. No one knows exactly how A Lab On Fire operates, and it is a mystery how Carlos Kusubayashi, the brain behind the label operates. His identity is a total enigma A creative soul and citizen of the world, Carlos Kusubayashi was born in Sao Paulo and raised in Japan. He experimented in a variety of fields, including working in a car factory, apprenticing for a master kyoji who mounts calligraphy, and restoring Asian art in Paris. Kusubayashi’s interests eventually led him to Brooklyn where he worked for Japanese sculptor and scent designer Nobi Shioya as a studio assistant until 2009. Carlos had not much interest in developing new fragrances for S-Perfume but instead decided to develop a fragrance based on his own vision, launching his first perfume in 2011. From 2015 A Lab on Fire, as Carlos desires to grow internationally and thanks to his friendship with Celso Fadelli, decided to partner with Intertrade Group for the brand’s development. Essential and minimal designs are paired with a provocative message to capture the essence of the brand and it’s creator, emphasizing the complexity of the scent over the personality of the creator himself.
“Rue des Petits Champs ou rue Montorgueil. Place des Vosges ou St. Germain. What We Do In Paris Is Secret captures every part of the city. The glamorous part as well as the edgy one. Dominique Ropion, one of the most technically advanced perfumers in the world, has created a scent that shows his virtuosic skill and his ability to discover something new. The chic, au courant sensuality of What We Do In Paris Is Secret makes the magical real and Paris’s secrets palpable.”