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AVERY is a curated experience


It is an immersive space on beauty. Distant from fashion trends and preconceived design codes, AVERY develops and proposes a unique and atypical experience in niche perfumery, objects and accessories that epitomise rarity. The space is a true gallery where one can encounter new experiences in an avant-garde perfumery that dialogues with the works of artists and designers, of new talents and true intellectuals.
AVERY proposes the value, not the brand. AVERY was born in Avery Row, London in 2010, just a few meters from New Bond Street in a contemporary atmosphere immersed in a chiaroscuro Dutch landscape. Soon to follow were Modena, in an old atelier with elegant and sophisticated Italian lightness; colourful New Orleans in an art gallery located in an old building opposite the new museum of contemporary art. The AVERY concept that changes and varies adopting elements of the places and the cultures it meets, like the opened in Corso Como, Milan, in the most active and dynamic part of the city. It is yet another space of high experimentation matching works of arts together with unique fabrics, pyrex and marble boules, antique pieces and avant-garde visions. The recent openings include the AVERY PERFUME GALLERY inside Exclesior in Milan, that houses a space of

2000 square feet with the atmosphere of an abstract Milanese residence with a kaleidoscopic surrounding of specially customized furniture and textiles, Doha, where a luxury boutique has just opened in partnership with Pari Gallery, the leading luxury retail of Qatar, in Los Angeles in the heart of Beverly Hills inside Neiman Marcus, in London in the historic UK department store Fortnum & Mason's and at Tsum in Moscow, the biggest store of all Eastern Europe. Exclusivity in perfumes and visual experience can be found in all the AVERY PERFUME GALLERY stores worldwide. Each space unique yet with the same foundation.

AVERY PERFUME GALLERY is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully olfactory concept, presented in a setting of high aesthetic contrasts and playful sophistication that makes its debut online with an innovative e-commerce platform. AVERY’s carefully selected collections include a range of rare and unique brands, from perfumes to cosmetics. It's an engaging experience dedicated to all beauty's enthusiasts and scent connoisseurs.