Sooud: oriental attitude and a French soul

Desire draws us closer to the fascination of the cultures to the east and transforms perfume into an accessory of luxury. In countries where it is the custom to meet women hidden by their tunics and men who

S-Perfume: from America to Japan and back

S-Perfume is the independent perfumery house founded in 2003 by the artist and sculptor Nobi Shioya, also known as Sacre Nobi. Taking a cue from his artistic background as a sculptor, Mr. Nobi Shioya  

Verso: how to reverse time with anti-age creams

For Verso Skincare, reversing truly means reversing time. Verso comes from Latin and means reverse, as in the backside of a painting or the back view of a dress. It is what is normally hidden underneath. In a 

TFK – The Fragrance Kitchen

An innovative perfume house based in Kuwait, founded by the genius of Sheikh Majed’. His exclusive and rich scents are loved all around the world. Based in Kuwait, and founded by Sheik Majed Al-Sabah, 

AVERY Pefume Gallery opens exclusively at Selfridges

AVERY PERFUME GALLERY, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.


Are you ready for Valentine’s Day? Perfume is a matter of taste and notes that you must address to your beloved one. Here some of our suggestion for having a scent-sational day.

Interview with Jacques Azagury: from fashion designer to scents creator

Jacques Azagury is one of the most illustrious couturiers of the 21st century, working from his Knightsbridge atelier to create fabulous evening dresses that are adored by some of the most glamorous women in the 

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