Santa Eulalia, the storied fashion boutique and atelier, opened in the heart of Las Ramblas in Barcelona in 1843. Today it’s located in the elegant Passeig de Gracia neighbourhood, and its sophisticated expertise withmen’s and women’s high-end fashion and accessories brand is going further. Beginning next season, Santa Eulalia will launch its first eponymous fragrance collection in collaboration with Intertrade, dedicated to its passionate fans, the globetrotters and fashion connoisseurs from all over the world. It’s an invitation to live fully, with aesthetic and olfactory sensations combining for a harmonious experience. Named in honour of the patron saint of Barcelona, Santa Eulalia is one of the oldest stores in Spain with over 170 years of history, and it was one of the first fashion shops to include an on-site tailor for bespoke orders, with 150 square meters of dedicated floor space. A blend of old and new, it’s a discreet temple of luxury- discreet because the concept store rejects ostentation, and because it’s what Catalan people prefer, as well as a new generation of fashion lovers. With a local vision and global aspirations, Santa Eulalia has found the ideal partner in Intertrade Group. A sharedpassion for creating an aesthetic and olfactorysensation has yielded 8 fragrances representing 8 moods, 8 feelings, 8 contemplations of the world, 8 perfumed itineraries that pay homage to the Catalan capital using a distinctive choice of ingredients;four expressions of the soul, energy, and warmth of an extraordinary city. The fragrances are enclosed in a minimalist treasure box created by the graphic designer Mario Eskenazi, lover of typography and a master of modern design.
Aprilis celebrates the roses of April, is an essence of universal and timeless charm, which for Santa Eulalia is also synonymous with an unconditional love for the city of Barcelona, where in the heart of the city, in the Parc de Cervantes (a homage once again to the author) there is one of the world’s most important rose gardens, four hectares planted with 245 international varieties of the flower, with a botanical competition that has been held for more than ten years.
A perfume unique of its kind, steeped in passion and history, has thus been created to celebrate the thousand varieties and olfactory subtleties of the flower of universal love.