Albert Fouquet, the son of a Parisian aristocrat, was part of elite French society of the early twentieth century and a perfume connoisseur. In a room in the upper floor of the family chateau, Fouquet created and perfected various essences for his own personal use aided by Philippe, the family butler. At every social event he was invited to, he would surprise everyone with his exquisite fragrance that became increasingly in demand within the exclusive social circle he frequented. But Fouquet continually rejected proposals to market his fragrance.
One night during his summer vacation in 1937 on the French Riviera (Cote d’Azur), Albert got on very well with a young American student who was touring France in a convertible: John F. Kennedy. Within minutes of being introduced, the vain JFK was captivated by the essence that Albert wore. Kennedy’s charm and congeniality persuaded Albert to leave him a sample of his cologne with a note at the hotel the following morning: “In this jar, you will find the dash of French glamour that your American personality lacks.” On returning from his vacation, Albert received a letter from John in the U.S. thanking him for the kind gesture and informing him of the success his perfume was enjoying among his friends. He requested that Albert send him eight samples, “and if your production allows, another one for Bob”. Without fully understanding the request, Albert decided to send a box with enough extra samples to offset the transport costs. His perfectionism extended not only to the perfume but everything surrounding it. He didn’t fill the order until Philippe finally found some beautiful glass jars in a Parisian pharmacy. Albert considered them suitable for his cologne and labeled them with John's amusing request: “EIGHT&BOB”. Albert couldn't believe it a few months later when he began receiving letters from the U.S. with requests from various Hollywood directors, producers and actors such as Cary Grant and James Stewart. Everyone wanted the “EIGHT&BOB” cologne they had apparently discovered through Joseph Kennedy, John's father, who had maintained relationships with well-known stars due to his previous business ventures in the movie industry. Unfortunately, the success of his cologne would not spread much further. In the spring of 1939, Albert died in an automobile accident near Biarritz (France). Philippe, the only person who could handle the orders, would only continue with that work for a few months longer, since the start of World War II forced him to leave his job with the Fouquet family. In the last shipments he sent, Philippe hid the bottles inside books that he carefully cut by hand to prevent the Nazis from seizing the perfume. Decades later, thanks to the family of Philippe the butler, the formula for “EIGHT&BOB” has been completely recovered, along with its refined production process. Once again, it has become one of the most exclusive colognes, preferred by the most elegant men in the world.
In January 1934 Albert Fouquet traveled to Chile at the invitation of the Italian ambassador. Besides enjoying the charms of the country, he took advantage of this trip to search the Andes for aromatic plants that would enhance his fragrances. He returned to Paris with several sprigs of “Andrea”, the name Albert had given the plant whose extracts are the soul of his cologne, “EIGHT&BOB” Andrea is a wild plant in short supply due to the altitude and the limited area where it grows; it can only be picked during the months of December and January. The total plants gathered undergo a very exacting selection process of which only 7% are chosen. This process ends between March and April and it is only then that one knows the how many units of “EIGHT&BOB” can be bottled and how many bottles are allotted to each country. The restless search for hidden truths lead Celso Fadelli, perfume curator and Intertrade Europe Group’s founder, to discover and launch the charm of the lost fragrance of young John F. Kennedy.
Intertrade Europe, with its twenty years of expertise in marketing strategies, positioning and communication, will grow Eight&Bob in the international markets.
The perfume brand that marked the elegance of JFK.