Meraviglia - Fragrance
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Much more than a perfume and literally a book in a bottle, written by a professional who is passionate about literature and fragrances: the writer Fulvio Fronzoni. Fronzoni chose to give substance to his imagination by creating, in collaboration with Intertrade, an olfactory extension that starts from the page and ends up on the skin. The author, who became interested in haute de gamme perfumery in 2007 after a meeting with Celso Fadelli, was fascinated by the narrative capacity that every essence possesses, and in turn dedicated his first prose work Re Profumo to this. Out of the plot comes a collection of five prestigious fragrances created and developed together with famous international noses and inspired by the stories of a unique novel, set in a languid, decadent, simply irresistible Venice which is found in every essence.
“Wonder is the aim of art”. The perfume is an ode to the Arts, an ode to Venice itself and represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and instead were scented by the Author, bringing to life a totally unique expression and experience. This is the allegory that inspired “Meraviglia”. It is a perfume filled with wonder and mystery to scent a flower and set your imagination free.