Previous Next

Avery Perfume Gallery in London

Situated in the vibrant heart of Mayfair in Avery Row, the Avery Fine Perfumery shop is transforming its look to become AVERY Perfume Gallery. On the 13th of April, the shop will open its doors to all of London’s perfume enthusiasts, revealing its new curated space and fine fragrance assortment.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. President and Fragrance Curator Celso Fadelli and Intertrade Group business partner Cristiano Seganfreddo, Vice President and Creative Director of Intertrade Group, introduce a fully olfactory concept, presented in a setting of high aesthetic contrasts and playful sophistication.

AVERY is a curated experience. It is an immersive space on beauty. Distant from fashion trends and preconceived design codes, AVERY develops and presents a unique and atypical experience in niche perfumery, with objects and accessories that epitomise rarity.


In keeping with the perfumery’s philosophy of letting the fragrance speak for itself, perfumes are freed from their packaging, allowing a discerning clientele to deeply breathe the provocative scents, and become intrigued by their ingredients as well as the story behind each carefully selected brand.

Adorned with dramatic curtains and modern chandeliers, the shop welcomes customers into a sophisticated, yet intimate atmosphere shrouded with kaleidoscopic wonderment. The furniture mixes industrial chic styling with retro touches, creating a contemporary space that flirts with art and design. Instead of paper blotters, scented black birds feathers play a special role to help each customer remember his or her favourite fragrance. Quintessentially Italian design with an international twist, AVERY Perfume Gallery’s décor is reminiscent of an art gallery, inviting visitors to discover its curated world of fragrant fascination.