Jane Iredale: the mineral makeup at Avery Perfume Gallery

Jane Iredale was born in England and moved to the United States for studying. During her undergraduate studies she started her career in the entertainment industry, working first as a casting director and then as a writer and producer in both New York and Los Angeles. She moved on from film, television and theater to create her eponymous makeup line, jane iredale. With the launch of the mineral foundation Amazing Base, in 1994, she introduced a makeup line that would nurture skin, not irritate it; a makeup line that she could feel good about producing, and women could feel good about wearing. Formulated with pure micronized minerals and pigments, these all-natural cosmetics have the ability to cover almost any skin problem. Unlike so many makeup collections, the jane iredale line contains no oil to clog or enlarge pores and no talc, which can dry the skin. Each product is free of perfume, alcohol, chemical additives and artificial dyes, yet they all offer coverage that traditional makeup can only envy. Perfect for those with rosacea, acne and other sensitive skin conditions, jane iredale makeup evens the skin’s tone while actually nourishing, soothing and protecting with natural ingredients. As one of the original mineral makeup lines, jane iredale sets itself apart from the competition by offering a wide variety of cosmetics for the face, cheeks, eyes and lips in every color imaginable. You’ll not only be able to create any look you desire, but that look will last all day long without harming your skin. Amazing Base, PurePressed Base, Powder-Me SPF, Dream Tint and Lip Drink are now recommended by the Skin Cancer Foundation, which means you can trust these products to provide SPF 15 and higher water-resistant sun protection without causing sun sensitivity or skin irritation.

Join us in store for a free beauty session with our experts and discover jane iredale THE SKIN CARE MAKEUP

AVERY Perfume Gallery at Excelsior,
piazza Beccaria 5, Milano
10-11 July 11.30am – 7pm 

+39 02 7634 1354