The stuff of legends. In 2014, by deconstructing the conventional wisdom of perfume creation and collaborating with top noses in an intuitive and measured process, S-Perfume re-cast itself with Intertrade Group. Founded during March 2000 in the DUMBO neighborhood of Brooklyn, New York, the surfboard-shaper-turned-sculptor from Japan, Sacre Nobi, né Nobi Shioya, firmly established S-Perfume as a cutting-edge fragrance house with iconic scents: S-ex, 100% Love, 1499, and Musk-S. Distinctive from fragrances in Europe, the Eastern United States, and the Middle East, S-Perfume is deeply linked to the Pacific through its strong ties to surfing and creative cultures. A pioneer in selling perfumes online, Shioya, sporting a duffel bag with small vials of S-Perfume scents, broke new ground by knocking on the doors of hardcore surf shops in Southern California. The idea spread to the Pacific and Japan, creating a novel exclusive way of selling perfumes. Appealing to all of the senses, scents by S-Perfume invoke the vast Pacific: minimal yet colorful, simultaneously warm and cool, with its rhythmic rise and fall of swells, and the smells of lush green coasts. Now with dramatically fresh packaging, the soul and spirit of S-Perfume have achieved new articulations.
The name of the fragrance is an acronym for “S-Perfume Extreme.” The idea behind the first S-Perfume fragrance in 1997 was to create a fragrance using the smell of seminal fluid. The idea behind S-ex was to build the fragrance around form rather than substance. In the V magazine, Author Chandler Burr once wrote “a masterful, complex juxtaposition of elements that gives the scent of the genitalia of a freshly shampooed beast.”