Based in Kuwait, and founded by Sheik Majed Al-Sabah, this perfume house combines the tradition of Middle Eastern perfumery with the French expertise of Grasse, the perfume capital of the world, where scents are created under the guidance of the top noses and perfumers. Fragrance is very important in the Middle East, it can epitomise special moments and most of the times it’s still hand-made at home, being a tradition which have been passed down from generation to generation.
Fragrance can be a translation of memories and Sheikh Majed has skillfully blended some of his personal ones, using Oud, Taif Rose, and burning Agarwood which were used by his cherished grandmother. Sheikh Majed’s grandmother taught him how to create scents by mixing oils with precious and raw ingredients. He soon discovered he had a ‘nose’ for perfume,and was able to take it out of his grandmother’s kitchen and in to his own ‘Fragrance Kitchen’. The collection is divided in six lines, Exclusive, with opulent scents which are narrative-driven, Tribute, an ode to all the destinations of our dreams My, luxurious blends prepared in close collaboration with the finest noses in the world, Modern Heritage, an olfactive shock between the past and the present, Self Portrait, a tribute to inspirational artists, and Signature, unisex everyday and fresh scents. Sheikh Majed, a member of the international fashion community for over two decades now, is one of the most sought-after entrepreneur, dreamer and fragrance creator of the Middle East.
The Tissue collection (Merry Poplin, Satin Society, Velvet Aura, Shwred Silk) is inspired by the 1960's revolution in the fashion industry.
From the Parisian designers of expensive haute couture garments to the new ideas emerging from the London and New York pop scene. The powdery scent of the fabric collection jumps into a retro world made of geometric colorful shapes and opens a window of carefree thoughts with each spray.