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An expression of SOPHISTICATION in the form of SIMPLICITY
They are inspired by their longing for minimalism and simplicity using today’s modern design language. Rule Fragrances aim for creating a community beyond a fragrance brand. They value artisanship to create luxury by giving personality to the "Fragrances".
HEAD NOTES - Head notes are the first notes perceived after a perfume is sprayed on the skin, and they are also the most volatile. As they are minuscule molecules that quickly evaporate, these notes contribute to our first impression of a fragrance. Their role is primarily commercial, as they are often only perceived for a brief period of time, typically no longer than 5-10 minutes. In most instances, head notes are perceived as fresh, thus they are often derived from citrus fruits, flowers or exotic fruits.
Tonka Bean, Lily.
HEART NOTES - When top notes soften or subdue, heart notes emerge. As their name suggests, these are the notes at the 'heart' of a perfume; the central part of it. They accompany a perfume throughout its evolution, lasting from 15 minutes up to 1 hour. The most commonly used heart notes are soft and velvety, often characterized by flowers such as rose, jasmine or lavender, as well as hints of spice or vanilla. These notes are very important because, if a perfume's formula is well constructed, they should gently guide us towards base notes.
Cashmere Wood, Vetiver, Patchouli, Guaiacwood.
BASE NOTES - Base notes are generally persistent, strong and powerful. In some cases, they appear 1 hour after a perfume is sprayed on the skin and persist until the following day. Among the most renowned and functional base notes are Oud, Sandalwood, Patchouli and Cedarwood. These are highly crucial notes to a perfume's unfolding, as they sometimes also help to make other notes composing a perfume stand out for longer periods of time. A perfume's base notes may sometimes also include odours of animal origin, amber, and musk, which are now synthetically created, as they are forbidden in their natural state.
The skin's pH can vary on a day-to-day basis and for a variety of reasons, thus so can the fragrances we wear.
These variations can be caused by:
- the intake of medicines for a certain amount of time;
- atmospheric and environmental changes that cause high sweating of the skin;
- changes in food consumption and diet.
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Inspired by da Vinci’s motto “Simplicity is the ultimate sophistication”, RULE FRAGRANCES was conceptualized in September 2018. Rule Fragrances is a contemporary perfume house born from the harmony of artisanship and luxury. RULE FRAGRANCES is developed in Istanbul, in the homeland of diverse cultures and civilizations where East meets West.
The sophisticated approach in the design of the packaging, the bottle and all visual artworks of RULE FRAGRANCES uses the golden ratio present in nature and brings it together with a simple and minimalist line born out of the harmony of artisanship and luxury.