A success story. Quality. Tradition. Care. The first formula of the Toothpaste COUTO was registered in the city of Porto in June 13th, 1932, signed by Mr. Alberto Ferreira Couto, pharmacy manager. Mr. Couto, helped by a dentist who was a friend of his, created a toothpaste, with the intention of limiting the widespread cases of gingival recession. Today the pasta continues to be produced following a handcraft concept, without using ingredients of animal origin and always with the intention of giving its products the best quality, through a strict control, using a modern laboratory, but faithful to the tradition and the old recipe.