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Why we love it
GENTLE USE LINE
Gentle Everyday Shampoo is the ideal choice for anyone looking for gentle hair products, which can be used for daily hair care without weighing it down.
Sendo uses biotechnology: we extract all the potential found within the metabolic and biological abilities of plants and make it available to everyone. Unlike genetic engineering, our approach fully respects both these organisms and the ecosystem. We obtain our active ingredients from nature in a non-damaging way, and use them to give our products a level of effectiveness that is on par with some of the best professional brands.
Biotechnological tomato extract
Rich in lycopene. This functional ingredient, acts on the skin and on the hair in a homogeneous way, it helps to protect them against the stresses caused by pollution thanks to its renowned antioxidant properties.
Prebiotic vine extract
It is rich in nutrients such as mineral salts, amino acids, natural saccharides, polyphenols, and organic acids, which protect the microbiota of the various layers of the skin. We have included it in our Gentle Use range to repair heavily damaged hair and give it more bounce.
Organic green tea extract
It has powerful antioxidant activity and helps to balance oily hair.
> 97% NATURAL DELIVERY
We choose to make our formulas with a high percentage of naturally-derived and organic ingredients , in combination with organic extracts, oils and/or butters.
How to use
Apply to damp hair and massage. Rinse thoroughly with water.
Discover the brand
Essere (To Be). Essendo (Being). Sendo.
It affirms the continuous search for ancient values, closer to the nature and well-being of the person. Sendo means providing quality and professional experience for everyone’s well-being. For them, well-being means rediscovering the roots of our deepest and most ancient essence, which we often lose contact with due to the stressful and hectic rhythms that we find ourselves living in. Whether it’s their processing methods, their packaging, or the choices they make for their formulations, which contain a very high percentage of natural ingredients: everything is focused on giving you products that have been formulated using the wisdom of tradition, but guided by intelligent use of technology.