
Bindi Collection
Inspired by the religious hindu marking on the forehead of devotees, the Bindi Collection merges traditional iconography with western dance pop culture.
A challenging brief, the studio successfully created a world where dances normally associated with western culture - the twist, disco and ballet, were plunged into the heart of Indian culture. These elements became essential to developing the identity of the packaging.
The fragrance:
Bind Twist is a Floral Green fragrance for women and men.
Top Notes: Green Notes, Bergamot, Aldehydes, Peach
Heart Notes: Jasmine, Rose, White Flowers, Basil, Citrus
Base Notes: Pine, Solar Notes
Inspired by the religious hindu marking on the forehead of devotees, the Bindi Collection merges traditional iconography with western dance pop culture.
A challenging brief, the studio successfully created a world where dances normally associated with western culture - the twist, disco and ballet, were plunged into the heart of Indian culture. These elements became essential to developing the identity of the packaging.
The fragrance:
Bind Twist is a Floral Green fragrance for women and men.
Top Notes: Green Notes, Bergamot, Aldehydes, Peach
Heart Notes: Jasmine, Rose, White Flowers, Basil, Citrus
Base Notes: Pine, Solar Notes